Andreea-Ioana Mares on LinkedIn: State of Cloud Marketplaces 2022 (2024)

Andreea-Ioana Mares

Partner Development Manager @Microsoft | Co-founder @FriendlyFlows | LEGO® SERIOUS PLAY® method certified facilitator

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Marketplace Summit - mini blogDid you miss the awesome Marketplace Summit event yesterday? No, worries, I got you! I am super excited to share my highlights and some freshly out of the oven updates. Interesting stats:* By 2023 the cloud spend is to reach $600B; A 20% increase from 2022;* 44% of sellers expect to transact more than 10% of their revenue through a Cloud Marketplace in the next year.Best practices to make Marketplace and partnerships work: ✅Have executive alignment ✅Make sure that there's Marketplace & Partnerships ownership within your organization ✅Make the Marketplace part of your sellers daily activitiesTips and tricks on how to build a co-sell motion with Microsoft💡Get your solutions listed as transactable offers in our commercial marketplace💡Register engagements and respond to leads quickly in Partner Center💡Increase exposure by making sure your solutions gain the Co-Sell Ready statusWhat's new: 🆕The ISV Success Program is now in public preview and stronger than ever with increased 1:1 support, increased cloud credits AND Marketplace rewardsFun fact: ISVs that use Marketplace Rewards have 5X the sales than those that don't.🆕List your solution as transactable on the Marketplace and earn up to $20K USD that you can invest in Marketing & Sales🆕See immediately while registering your co-sell opportunity if a customer has a Microsoft account team.aka.ms/COSELLhelp🆕Deals up to $1M annualized value will get automatically approved for IP Co-Sell, learn moreaka.ms/REGISTERdealsUseful resources:📄Learn more about Marketplace trends and what you can expect in the upcoming year: https://lnkd.in/eh3Cw3FB📄A comprehensive view over the ISV Partnerships with Microsoft: https://lnkd.in/ePVTpZJxGot some ideas, questions or feedback? Let's chat!#marketplacesummit #marketplace #saassolutions #isv #partners #b2bsoftware #b2bsales

State of Cloud Marketplaces 2022 | Tackle https://tackle.io

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  • Andreea-Ioana Mares

    Partner Development Manager @Microsoft | Co-founder @FriendlyFlows | LEGO® SERIOUS PLAY® method certified facilitator

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    May and June are a rather exciting time at Microsoft. The office is buzzing with clients, partners and Microsofties exchanging cool ideas and planning the future. And then there's ScalingLab, the playground for people in the B2B SaaS space. 🚀Join the "Navigating AI adoption for B2B SaaS companies" on the 29th of May to get real-life insights into how to adopt and scale AI within your SaaS organization. Register here: https://aka.ms/scalinglab🎤Special thanks to our speakers: Sohrab Hosseini, CEO & Co-founder @orq.ai, Anh Chu, Data&AI Cloud Solution Architect @Microsoft and Martijn Handels, CTO @Helin. 🚀Join the "Blueprints for growth" session organized in collaboration with our awesome partner ScaleNL - super grateful for this collaboration. During this session we will do a deep dive on product, price and international expansion. Register here: https://aka.ms/scalinglab 🎤Special thanks to our speakers: Janet Bumpas, Andy Shannon, Wim Kees Janssen, Co-Founder & CEO @Syntho and Michael D., Co-Founder @ScaleNL. 👋See you there!

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  • Andreea-Ioana Mares

    Partner Development Manager @Microsoft | Co-founder @FriendlyFlows | LEGO® SERIOUS PLAY® method certified facilitator

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    My passion for workshop facilitation started almost six years ago when my former manager asked me to find a way to spark innovation within the team I was part of at that time. I will forever be grateful for that team's willingness and enthusiasm to test all the brainstorming and problem solving techniques I was coming up with (some more sucessful than others 😅).That was also the time I first (by chance) discovered the LEGO® SERIOUS PLAY® METHOD or in other others words, "how to solve some of the most complex problems of a business" or "an individual's existential problems" with LEGO bricks. ⏩Fast forward into the present - a couple of weeks ago I finally completed the facilitator training and I am now a certified LEGO® SERIOUS PLAY® METHOD worshop designer and facilitator 🥳This workshop facilitation method has many different applications and some of my favorite ones are: ✅testing a new business strategy in a safe environment✅testing the impact of a particular event on a business ✅entrepreneurship & coachingOne other thing I love about this method is that it is hard to grasp how all these can be achieved through building with bricks. The truth is that this technique cannot really be explained, but it can be experienced. If you are curious to learn more about LEGO® SERIOUS PLAY® METHOD, feel free to drop me a quick message. A BIG thanks to Robert Rasmussen for creating such a powerful, challenging and safe learning experience for me. #legoseriousplaymethod #businessstrategy

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  • Andreea-Ioana Mares

    Partner Development Manager @Microsoft | Co-founder @FriendlyFlows | LEGO® SERIOUS PLAY® method certified facilitator

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    23rd of May marks the start of Microsoft's ScalingLab program which makes a strong entrace with its first session dedicated to decoding the changing behavior of enterprise clients. This session is for: ✅B2B SaaS vendors that sell to enterpises and want to get a better understanding of their purchasing behavior in 2024; these insights will be provided by Ridhima Malhotra (Account Executive @Microsoft) and Eva van den Noort (ISV Lead @Microsoft Netherlands).✅B2B SaaS vendors that want to scale through strategic partnerships; this session is led by Ram Puranam (Global partnerships Lead Mapiq).🚀You you still have a couple of days to register: https://aka.ms/scalinglab#b2b #partnerships #SaaS #scalingup

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  • Andreea-Ioana Mares

    Partner Development Manager @Microsoft | Co-founder @FriendlyFlows | LEGO® SERIOUS PLAY® method certified facilitator

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    I have a quick announcement to make about our upcoming ScalingLab program!You can register here: https://aka.ms/scalinglab

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  • Andreea-Ioana Mares

    Partner Development Manager @Microsoft | Co-founder @FriendlyFlows | LEGO® SERIOUS PLAY® method certified facilitator

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    Hello network!! Just wanted to share that I am on Ram Puranam’s FIKA Friday podcast! If you want to listen to us talking about the beauty of hybrid work, the real benefits of community building and LEGO Serious Play, go have a look! 👀Thanks again Ram for the invite! (bucket list item check moment ✅)

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  • Andreea-Ioana Mares

    Partner Development Manager @Microsoft | Co-founder @FriendlyFlows | LEGO® SERIOUS PLAY® method certified facilitator

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    When I first met Janet Bumpas and Michael D. from ScaleNL a year ago, I remember I was so inspired and impressed by the way their approach towards guiding some of the most innovative scale-ups in the Netherlands through a critical step in their evolution: US Expansion. Today, I am beyond excited to have both of them lead the Blueprints for Growth track during Microsoft's ScalingLab. During this session, we will do a deep-dive into US expansion startegies, product-led growth vs product operating mode and pricing optimization for B2B SaaS. [limited in-person spots available] Secure your spot for their session on the 6th of June here: https://aka.ms/scalinglab

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  • Andreea-Ioana Mares

    Partner Development Manager @Microsoft | Co-founder @FriendlyFlows | LEGO® SERIOUS PLAY® method certified facilitator

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    Happy Friday, network!! 👋On the 23rd of May we are kickoff the ScalingLab program with the first track: decoding changing buyer dynamics.Join us in-person and virtually to explore the shifting landscape of enterprise purchasing behavior and understand how to adapt. During the second part of the event, we will focus on scaling and the essential role of strategic partnerships in this process. I am also super excited to announce that Ridhima Malhotra (Account Execuive, Microsoft), Ram Puranam (Global Partnerships Lead Mapiq), and Eva van den Noort (ISV Lead Microsoft Netherlands) will be the guides of the day, helping with navigating these topics. 🔥You can register for the session here: https://aka.ms/scalinglab#B2Bsales #scaling #enterpriseSaaS #changingbehavior #startegicpartnerships

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  • Andreea-Ioana Mares

    Partner Development Manager @Microsoft | Co-founder @FriendlyFlows | LEGO® SERIOUS PLAY® method certified facilitator

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    🔥It's getting harder and harder to sell SaaS - how can Microsoft help me?🔥I want to scale my business - who should I partner up with?🔥Is community building actually useful in the B2B SaaS space?🔥How can I get out of my GenAI exploration phase and build something useful?🔥We're growing fast and I am not sure how our team's structure should change/evolve to accommodate this growth. ..and these are just a few of the challenges that B2B SaaS companies are facing every single day. To supportseasoned SaaS leaders to stay ahead of the curve, we are launching the ScalingLab - a program that is bringing together industry experts, thought leaders, and successful founders to decode the ever-evolving landscape of enterprise software. ✨The registration is NOW open: https://aka.ms/scalinglab🎤Stay tuned for our speakers announcement!#AIforBusiness #StrategicAlliances #PartnerEcosystem #B2BSales #ScalingUp #AgileOrganization

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  • Andreea-Ioana Mares

    Partner Development Manager @Microsoft | Co-founder @FriendlyFlows | LEGO® SERIOUS PLAY® method certified facilitator

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    Go team Autoscriber!! 🔥✨

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  • Andreea-Ioana Mares

    Partner Development Manager @Microsoft | Co-founder @FriendlyFlows | LEGO® SERIOUS PLAY® method certified facilitator

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    My B2B SaaS clients always ask me for tips and tricks on how to build partnerships with other technology partners. I was super impressed by how Elfsquad is doing this, so I sat down with them and gathered their learnings - so if you want to read some real life advice on how you can improve your partnership building efforts, check out my article 🚀P.S Elfsquad is currently building their partner ecosystem at Directions North America in San Diego - don't hesitate to meet with them if you are there too. #strategic #partnership #B2B #SaaS #Directions #BusinessCentral #D365

    The anatomy of a strategic partnership [in B2B SaaS] Andreea-Ioana Mares on LinkedIn

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